This weekend, the ballot for the Hugo Awards will be revealed. It is already controversial, as it is clear that the Sad Puppies slate (Google it) will dominate several categories. This has some people very upset, and the SPs are being accused of cheating, though their response is that they're only doing what everybody does—telling people what they liked this year and whom one might consider voting for.
I've long been an opponent of what used to be called vote-begging and what is now called "obligatory eligibility posts" regarding Hugo and other awards, such as the Locus. It's more acceptable when people do it for the sake of others, though a friendship society passing along the responsibility for rallying the troops isn't quite the same as enthusiasm for some book or story. Plus, I'm sure nobody else actually voted for Brock Lesnar versus The Undertaker. (Well, maybe Chris Garcia.)
The Hugos being a product a fandom, much of the discussion around "fixing" the issue boils down either angry blog posts about white people (ie, admissions of pathetic whining defeat) or statistical wonkery (ie foolishness). These are all wrongheaded—slating is essentially a political issue, and political issues need political responses. There are three possible ones:
1. Suck It Up.
Probably a pretty good idea. This bed was made some years ago when blogging culture sparked a shift from significant social sanction when people tried to get votes by asking publicly for consideration to "obligatory" posts promoting their own work, and later, the work of their friends. Loud Blogs win; Loud Blogs Plus Online Workshop-Clubhouses win more; and Loud Blogs plus political discipline win even more. Why should only the Loud Bloggers people have decided that they personally like and are "friends"* with win? Eventually, it'll all even out, especially as what is most likely to happen is that the SPs get nominated and then lose decisively year after year.
2. Castigate all campaigning, not just the campaigning you don't like
Pandora's Box isn't necessarily open forever. However, you can't close half a lid. It would take significant effort to change widespread attitudes, but it is not as though those attitudes have not changed before. If campaigning was always met with eye-rolling or even outright disgust, it would stop being so effective. Some people would betray and try to promote, but if the audience was inured to such appeals, it just wouldn't work and hopefuls would eventually stop.
3. Counter-slates
We'll almost certainly see attempts at counter-slates. I'm against the idea, but the current cry to vote "No Award" in all SP-dominated categories is itself a counter-slate after a fashion. Someone will come up with Happy Kittens and stump for non-binary PoCs or stories with lots of scene breaks or or or...well, that's the problem. One counter-slate would likely thwart the SPs, more than one would not. And we're sure to see more than one. Disciplined slate voting works best when only one side does it and the other side isn't even a side. Two slates split demographically. Three or more, uh... At any rate, it all comes around to political discipline again. If some party were to launch a counter-slate next year, would others who found that slate imperfect let it by without critique and another alternative slate. (There are actually two Puppy slates, but they are largely similar.) There can be slates that are so attractive that many more people sign up to vote for the Hugos, but I strongly suspect that people overestimate the amount of outside "pull" these slates have; general Hugo chatter across blogs and Twitter in general is driving increased education about supporting Worldcon memberships, and then there are all the free books voters might receive, which is also a new thing. One counter-slate would be effective, though of course the cure could be worse than the disease, and more than one would likely not.
So aggrieved Hugo Award followers, which shall it be?
*It is odd, the number of people who think occasional commenting on this blog makes us "friends." Sometimes I literally don't recognize them when I meet them in person.
I've long been an opponent of what used to be called vote-begging and what is now called "obligatory eligibility posts" regarding Hugo and other awards, such as the Locus. It's more acceptable when people do it for the sake of others, though a friendship society passing along the responsibility for rallying the troops isn't quite the same as enthusiasm for some book or story. Plus, I'm sure nobody else actually voted for Brock Lesnar versus The Undertaker. (Well, maybe Chris Garcia.)
The Hugos being a product a fandom, much of the discussion around "fixing" the issue boils down either angry blog posts about white people (ie, admissions of pathetic whining defeat) or statistical wonkery (ie foolishness). These are all wrongheaded—slating is essentially a political issue, and political issues need political responses. There are three possible ones:
1. Suck It Up.
Probably a pretty good idea. This bed was made some years ago when blogging culture sparked a shift from significant social sanction when people tried to get votes by asking publicly for consideration to "obligatory" posts promoting their own work, and later, the work of their friends. Loud Blogs win; Loud Blogs Plus Online Workshop-Clubhouses win more; and Loud Blogs plus political discipline win even more. Why should only the Loud Bloggers people have decided that they personally like and are "friends"* with win? Eventually, it'll all even out, especially as what is most likely to happen is that the SPs get nominated and then lose decisively year after year.
2. Castigate all campaigning, not just the campaigning you don't like
Pandora's Box isn't necessarily open forever. However, you can't close half a lid. It would take significant effort to change widespread attitudes, but it is not as though those attitudes have not changed before. If campaigning was always met with eye-rolling or even outright disgust, it would stop being so effective. Some people would betray and try to promote, but if the audience was inured to such appeals, it just wouldn't work and hopefuls would eventually stop.
3. Counter-slates
We'll almost certainly see attempts at counter-slates. I'm against the idea, but the current cry to vote "No Award" in all SP-dominated categories is itself a counter-slate after a fashion. Someone will come up with Happy Kittens and stump for non-binary PoCs or stories with lots of scene breaks or or or...well, that's the problem. One counter-slate would likely thwart the SPs, more than one would not. And we're sure to see more than one. Disciplined slate voting works best when only one side does it and the other side isn't even a side. Two slates split demographically. Three or more, uh... At any rate, it all comes around to political discipline again. If some party were to launch a counter-slate next year, would others who found that slate imperfect let it by without critique and another alternative slate. (There are actually two Puppy slates, but they are largely similar.) There can be slates that are so attractive that many more people sign up to vote for the Hugos, but I strongly suspect that people overestimate the amount of outside "pull" these slates have; general Hugo chatter across blogs and Twitter in general is driving increased education about supporting Worldcon memberships, and then there are all the free books voters might receive, which is also a new thing. One counter-slate would be effective, though of course the cure could be worse than the disease, and more than one would likely not.
So aggrieved Hugo Award followers, which shall it be?
*It is odd, the number of people who think occasional commenting on this blog makes us "friends." Sometimes I literally don't recognize them when I meet them in person.